Porsche SE or Porsche is a German manufacturer of luxury automobiles, which is majority-owned by the Porsche and Piëch families. Porsche SE holds two chief assets, the first of which is Dr. Ing. h.c. F. Porsche AG often shortened to Porsche AG, manufacturer of the Porsche automobile line. The second asset is a majority stake in Volkswagen AG, the biggest car manufacturer in Europe. The company is headquartered in Zuffenhausen, a city district of Stuttgart, Baden-Württemberg.
It was founded in 1931 by Ferdinand Porsche, an Austro-Hungarian engineer born in Maffersdorf, Austria-Hungary (today Vratislavice, Czech Republic). Porsche is also known for designing the first Volkswagen, but Béla Barényi is credited with having conceived the basic design five years earlier. The company currently produces 911 (997), Boxster and Cayman sports cars and Cayenne sport utility vehicles. The latest model line, the four-door Panamera sedan, was launched on Monday, 20 April 2009.
Porsche Commercial – The City Sleeps
Rich Dahl Directs
In racing, Porsche’s main rival has traditionally been Ferrari, though their production vehicles appeal to quite different personalities, if similar demographics. The rivalry is therefore primarily because of both companies’ storied racing heritage and the fact that some of their vehicles are of comparable performance. Porsche has a reputation for offering equal or higher performing cars than the more expensive Ferrari models, while overall Ferrari sells far fewer cars at much higher prices (for example, there are no Ferraris under US $100,000, while several Porsches are priced below that figure).
In the daily-driver marketplace, Porsche’s traditional rivals are its fellow German automakers Mercedes-Benz, Audi, and BMW (the Boxster competes directly with the BMW Z4 and the Mercedes-Benz SLK, for instance), as well as Lotus, Jaguar, Maserati and the Chevrolet Corvette, while high-end Porsche models compete against firms such as Ferrari, Lamborghini, Aston Martin and TVR.
Main Models: Boxster, Cayman, 911, Panamera, Cayenne
The Porsche 911 (pronounced as Nine Eleven, German: Neunelfer) is the most famous sports car made by Porsche AG of Stuttgart, Germany. The famous, distinctive, and durable design is notable for being rear engined like the Porsche-designed Volkswagen Beetle it had been based on. It was also air-cooled until the introduction of the all-new Type 996 in 1998. Since its introduction in autumn 1963, it has undergone continuous development. The basic concept remained throughout its evolution.
Since its inception the 911 has been modified, both by private teams and by the factory itself, for racing, rallying and other types of automotive competition. It is often cited as the most successful competition car ever, as the normally aspirated 911 Carrera RSR in the mid 1970s has won major world championship sports car races such as Targa Florio, Daytona, Sebring or Nürburgring outright even against prototypes. The 935 turbo also added the coveted 24 Hours of Le Mans in 1979.