Society Psychology

by roshi on January 5, 2008

in Informatory, Interesting

What People Want?

People want what they don’t have. They are driven to obtain the things they want or feel they deserve, especially when others have them. In modern society, people are trained to expect more and more from their personal lives. People seek to gain:

Time
Comfort
Money
Popularity
Praise
Pride of accomplishment
Self-confidence
Security
Leisure
Fun
Prestige
Enjoyment
Health
Better appearance
Exclusivity
Ego gratification
Business advancement
Social advancement

What People Avoid?

People want to avoid unpleasant things. While they are driven to gain and keep pleasant things, there is an even stronger drive to avoid unpleasant things. People want to avoid:

Embarrassment
Offense to others
Domination by others
Loss of reputation
Pain
Criticism
Risk
Work
Effort
Discomfort
Worry
Doubt
Guilt
Boredom

How People Act?

People want to act in particular ways. They usually have specific, emotional reasons for doing things even if they are not aware of those reasons. People act in order to:

Express their unique personality
Satisfy their curiosity about some subject
Feed their appetite for something physical, emotional, or spiritual
Act or appear like their heroes
Attract the opposite sex
Acquire beautiful or rare things that “say” something about them
Improve themselves in some way
Gain affection from people who are important to them
Be accepted into a social circle
Get ahead at work
Add beauty or elegance to their lives
Impress others, build and reinforce their reputation
Fulfill their duty
Enjoy themselves or just play
Create or accomplish something
Get rich or make money
Reward themselves for something
Protect themselves from harm of some kind

How People Want To Be Seen?

People want to be seen in a favorable way.
They like to think of themselves in a positive light. Plus, they are sensitive about what others think of them. So people want to be seen as:

Smart or savvy
First or best at something
Unique, one-of-a-kind
Creative, either generally or in a special area
Good parents
Efficient
Recognized authorities
Up-to-date, well-educated, or “with it”
Gregarious and sociable
Influential, able to get things done
Independent and individual
Popular, well-liked
Part of a group, “one of the boys”

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